Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts

Saturday, July 27, 2013

MARVEL STAMPS (and DR. STRANGE) SAVE THE DAY!
Marvel Philatelist Promotional Swag: Part 2
-or-
The Postman Always Blogs Twice

---



This is the 2nd in a duo of blog posts pertaining to Doctor Strange / Marvel swag as produced by the United States Post Office. (The first entry – featuring a solid silver “Ultimate Marvel” coin series can be found [HERE]).


As we showcased in that most recent article, Marvel (and Doctor Strange specifically, for the nature of this blog) had a series of solid silver Coin Medallions and Ingot Stamps minted by the United States Post Office to help celebrate the series of Marvel Comics postage stamps which were released at the time (2007).

From left to right; top to bottom:
Spider-Man, Hulk, Namor, Thing, Captain America
Silver Surfer, Spider-Woman, Iron Man, Elektra, Wolverine
Amazing Spider-Man # 1, Hulk # 1, Sub-Mariner # 1, Fantastic Four # 1, Captain America # 100
Silver Surfer # 1,Marvel Spotlight on Spider-Woman # 37, Iron Man # 1, Daredevil Saga featuring Elektra # 1, X-Men # 1

While the actual push was for the commemorative First Class stamps featuring Marvel Super-Heroes and Villains, as drawn by Marvel artists (in nearly every case taken directly from the comics or utilizing the cover art itself), it was the promotional material that led to the big score for this Doctor Strange fan/collector.

For while Doctor Strange was not a part of the actual US Post Office stamp sheet, he was one of the characters selected for inclusion in the ancillary offering (the aforementioned silver coins and ingots), and as such was included in the promo materials which were released by the Post Office to help sell the stamps. As many a Doctor Strange collector can attest when it comes to Marvel collector swag; “always the bridesmaid, never the bride”… or maybe to keep the Postal theme alive; “not 1st class… but Bulk mail”.

Allow me to present to you the promo material at this time.

If you were to walk into a Post Office in early 2007, you may very well have been met with this large poster, featuring many of the Marvel heroes as traced over photos – er – “drawn” by Greg Land.

Once again, left to right, top to bottom:
Dr. Strange, Human Torch, Elektra, Thing, Falcon
Mr. Fantastic [head], Hulk, Daredevil, Phoenix, (Mr. Fantastic [body])
Iron Man, Silver Surfer, Invisible Woman, Namor, Stan Lee (as a Postman), Captain America
Wolverine, Spider-Man, Spider-Woman

I don’t know who Land used as a model for Namor, but he is so disgustingly, annoyingly smug-looking that I want to punch him in the throat. So… PERFECT for Namor! Just saying.
However, like anyone who has seen any other Greg Land piece, the poses and faces are instantly recognizable as being re-used from other works. Almost any Greg Land X-MEN cover uses that same Wolverine pose. Just saying that, too.
And while I'm at it... why is Doctor Strange's head smaller than his hand(s)? Look at the GUN SHOW he's pulling off there, too! Damn... Land really doesn't care that not every male hero can be traced from "men's fitness" muscle magazines.

Anyway... it is this artwork that is utilized on all of the promo materials.

If you were to continue up to the counter at your previously alluded-to Post Office, you may have been able to see this “3D” standee dump.


With raised images of the featured stamps flanking the unit, it is printed using several overlaying layers of artwork, thus giving the appearance of being “3D”, with each row of figures appearing closer and closer, until the figures in the foreground “pop” out closest to the viewer than those in the subsequent layers. You can almost smell Wolvie’s sweaty aroma from your computer, can’t you?



At the front is a pad of tear-off contest entry forms (winner would win $10,000… good only at the Post Office Store. Dang… that’s a LOT of stamps).

However, those two items may be the only ones readily viewable by Postal patrons, as the rest were not meant for display.

The following is a 2-sided, 4 piece, over-sized jigsaw puzzle which may have been meant as a give-away to anyone who bought the most Marvel stamps (or perhaps was an intended prize in some kind of promotional contest).



On one side are 4 different enlarged Marvel stamps: Hulk, Silver Surfer, Captain America, Spider-Man (not that I can believe I’m saying this, but to have the Surfer instead of the more recognizable Wolverine makes little sense to me. Perhaps the choice was made by some aging hippie postal worker, fondly remembering licking acid off of Silver Surfer LSD stamps back at Woodstock… I dunno. But then, on a similar note, WHY would the choice of Elektra be made for the actual Stamps over any other, more worthy and responsible “role model” heroine? Certainly, Ms. Marvel [an Air Force Colonel], Storm [the first major African-American Female character], Invisible Woman [a mother – who happens to be a career adventurer] or even Kitty Pryde [youthful, genius, minority, role model] would have made more suitable choices than a returned-from-the-dead assassin?}).

The other side (and the actual “puzzle” aspect of the jigsaw) features the Greg Land group shot.



Lastly, and the rarest item of all, is this Postal Bulletin magazine, meant for the eyes of the Postmaster (and maybe a few clerks) only. Within its pages are boring – er… detailed articles and charts discussing not only the Marvel stamps initiative, but those of so many others at the time.


As you can see from the cover, the stamps were made available nationwide July 26th, 2007 – which is not wholly coincidental as to why I have chosen this time to showcase these Post Office items now.

Who says this isn’t the most mind-blowingly well-thought-out, First Class blog of all? *

*
Everyone says that. Myself included. Don’t let me fool you otherwise.



Friday, April 3, 2009

Could DR. STRANGE extending Credit Card privileges have led to the "Progressive Ruin" of the economy?

It's a rainy, miserable day today, and I can't quite think straight, so I was going to take the day "off" from the blog.

That was before I saw that Mike Sterling, over at "Progressive Ruin" ran an entry today dealing with THIS item:

Marvel Comics retailer promo "sign" (1992)


As a collector of ALL-THINGS DOCTOR STRANGE, I, of course, have this curiosity.
(I yoinked the image from Mikester. I mean... they're identical, so honestly, why take a pic of mine?)

I obtained mine while working at an antiquarian book store / comic shoppe back then.
My shoppe never used it as it was intended, and the managers (my friends) knew of my propensity towards Dr. Strange. So... like the "Tower of Power" ... it became mine.

It's not quite a "poster", since it's printed on a medium weight card stock and measures only about 9 inches wide by 12 inches high.
It's more of a "sign" than a "poster", and it's function falls squarely within "sign" territory anyway, since it's purpose (aside from being a ghastly eyesore - as I'll describe later) was to inform comic shoppe clientele that said establishment accepted credit cards.

However, (and I'll paraphrase what I wrote in the comments section of Mike's blog entry):
Whenever I look at this sign, it always makes me wonder;
"What the hell is UP with this thing?"

From top to bottom it's a train-wreck.

- First off; as much as I lurve DOC, I can't imagine ANYONE in a comic shoppe thinking that HE would be the BEST, most recognized figure to hawk their credit card policy.
(Unless it's that he's an upright, elder gentleman, as opposed to Marvel's corporate trademark, who is just some punk kid with a full face-mask who may or may not be a "Threat or Menace".)

- Another problem (well... it's all part of this problem really) is the DESIGN... GAH!!!
Is it SUPPOSED to be hard to determine that the "spell" Doc is casting is in the shape of the U.S. Dollar "$" sign? But then, his right hand should be pointing "the horns" downward, in order to more accurately make that work.

It's also impossible to know what the hell that red pointy thing is behind him (unless you KNOW who Doc is and what his costume looks like and that it is the collar of his Cloak of Levitation).
To the average customer, it's just a distraction.

- The art and coloring are ATROCIOUS and actually cause the consumer to look away, recoiling in horror at it's badness (and not "bad" as in "good", either).

RED lettering on a pale BLUE background?
Besides being illegible (with a crappy font) it causes the text to appear as if it's vibrating (because the two opposing colors are vying for your eyes' attention) and will seriously cause epileptic fits.
Speaking of the font itself; a "scary" font? Really? Why would you make a sign that looks all "scary", if for all intents and purposes, it's supposed to soothe you into using your credit card (ostensibly to make larger purchases)?

And shouldn't it state: "Dr. Strange SAYS..."?

This thing is just a train-wreck of signage, at cross-purposes with itself.

However, as a collector of ALL-THINGS DOCTOR STRANGE... I have it.

I loathe myself sometimes.



My apologies to Mr. Sterling.
I have no desire to "steal" his content.
It's just that, y'know... I've got a Dr. Strange centric blog that focuses on the items in my collection.
C'mon!

It's bad enough, that I'm presenting this "out of order" (as readers of this blog may have realized that) since I'm presenting items in their respective category/ subjects in a chronological manner.
When I get around to posters, prints and signs... I'll have to link BACK to this entry when this item comes around in rotation.

Let's see...
Geek? Check.
Became a comic reader/ collector? Check.
Obsessive-compulsive about it? Check.
Getting worse as the years go on? Check.
So much so that I now have a blog about it all? Check.
Obsessive-compulsive about that too? Check.

That darned Mike Sterling is right... it is a "Progressive Ruin".


Read Mike Sterling's PROGRESSIVE RUIN every day.
I do. And YOU should too.
(...and this blog. You should read my blog every day as well.)

Sunday, January 25, 2009

The "Magic" of Video - Part I-A:
DR. STRANGE - the 1978 TV Movie
Promos, Design Art and Swag

Hopefully you watched and enjoyed the presentation of the 01978 "made-for-TV" pilot movie of
DR. STRANGE

(In case you missed it - as presented HERE)
(And then don't forget to check out my thoroughly in-depth review HERE)

Today we're just going to take a look at some (most) of the Promotional material, Design artwork and video releases for the film, which, as a collector of all-things Doctor Strange (eclectica and ephemera included), I have spent long hours (ok... years) to obtain.

---------

First up, is the actual television print ad for the original broadcast of the movie.



---------
which is found in THIS issue of TV GUIDE


--------

There were, of course, numerous production stills and promotional photographs.
Here is one featuring Jessica Walter (Morgan Le Fay) and Peter Hooten (Dr. Strange) in plain-clothes.

There were several with Strange in his more ornate sorcerer's garb, as well as ones featuring actors on the soundstage. Most of those images were stills from the actual film, unlike this photo, which shows the actors in a shot not seen on screen.


---------

This is a press-release notice that accompanied the pic giving all the pertinent information of the photo and the broadcast.


---------

These next three images are actual character costume design studies (and some conceptual set designs) by artistic consultant (and former Doctor Strange comic artist); Frank Brunner.

LINDMER


MORGAN

DR. STRANGE

These illustrations are from the fabulous art-book: After Image; the 2nd volume of the Brunner Mystique (although, I wholeheartedly recommend The Brunner Mystique as well).

If you're interested, After Image is available from: sellers like these.

Brunner Mystique available from here: as well.


One of the challenges for the costume design was the overall belief that costumes worn in the comics don't translate well into "real life", and as such, Doctor Strange's costumes were heavily retooled.

According to some of the interviews and articles, the first (and cooler of the two) was designed along the lines of "a man attending an opera", with a lush cloak (with a heck of a lot of 'bling').

It was far more favorable to the final costume that Strange wears at the end of the movie.
As opposed to his traditional "demon" emblem, the final costume features a "star-burst" symbol, which was actually one of Frank Brunner's trademark design elements.

(The brown bell-bottoms, however, were just a by-product of the times.
Hell, I had 'em too, back then, and I was certainly not a mystic master!)


Still, that final costume design is far worse and more outlandishly gaudy than the classic one(s) that Ditko designed.

---------

These are but some of the magazines that featured promotional photos, interviews, articles and/or copy blurbs pertaining to the film.
It was, of course, the subject of many "revisited" articles and interviews, but we're just dealing with the ones that were released at the time.




It's entirely possible that there may also have been other magazines that featured information on the film at the time (and heck... I may even HAVE some - with the sheer number of magazines that I have, I might have forgotten about them).

---------

What follows are the many video releases for the movie.

The 01987 U.S. release.
---------

The 01993 re-release
(note the different MCA logo at the bottom)

---------

The 01995 re-release
(still in shrinkwrap)
---------

01986 German Edition
Oddly enough, this one has a copyright date of 1971 printed on the front. Seven years BEFORE the movie was released. A typo, obviously, as on the back cover they have the correct year.---------

One version of the UK tape
(no date listed except for the original 1978 copyright)
---------

Another UK version
slightly redesigned from the one above

* I thought it would be interesting to reference from whence that UK cover art originated:
T'was from DOCTOR STRANGE v1 # 171, art by Dan Adkins...
Actually, I SHOULD say that it was RE-DRAWN by someone else, as there are differences between the original comic-art and the far cruder VHS cover-art.







If interested, original VHS tapes can be obtained HERE.

UPDATE:
It's FINALLY available officially on DVD!
2017 US DVD Release

DOUBLE UPDATE:
Not only do we get a USA (area 1) DVD. But they also released a UK (areas 2,4,5) DVD.

2017 UK DVD Release


-END UPDATE-

There are, of course, many bootleg DVD's available, but none of them are official releases, and many are of poor video quality (closer to the YouTube video picture quality) than the authentic VHS tapes.

Some are quite good, but they are few and far between.

I personally own 4 or 5 different DVD versions - mostly purchased for the interesting interpretations of cover art and menu design (and, y'know... the obsession).


UPDATE:


Just because i want to show you one of the bootlegs, THIS is one of the better ones, because the case art (by Kevin Nowlan, taken from his First Team Press Lithograph) is gorgeous and the detail put into the text, descriptions, and even the disc itself is a job well done. 





.


DOUBLE UPDATE:

HOWEVER. the single, most delightful version in my collection is the rarest:

A Hi-Fi BETA (BETAMAX) tape!

Much like the VHS tape (which may have won the "popularity contest" of home video tape delivery systems, the BETA is far superior), this one utilized a nearly identical case as the VHS (a money-saving move), but the BETA tape is about 2/3 the size of a VHS, so the bottom of the box ihas a protective filler.

Still in its shrinkwrap, only the various BETA ink-stamps and stickers let you know of the rarity inside. 


1987 MCA BETA TAPE
 





The copyright notice on the bottom says 1987, but while that is probably correct, I can't help but wonder if it's a dyslexic number error, kind of like one of the earlier VHS tapes. 



-END UPDATE-

---------

-UPDATE-
(APRIL 25, 2022)

And Lo! Once again we are called to bear witness, in this new, modern age and time..

BLURAY!




Produced and released by SHOUT FACTORY, this blu-ray comes with remastered video and extra commentary (tho not by any of the actors)

-END UPDATE-

---------

I'm going to end this entry with a portion of the 01980 Doctor Strange calendar (as shown in full detail in THIS POST).
These are the final panels in the calendar (December 31st and the following "free spaces" afterward).
The fun imagery for "Doctor Strange on TV!", the usage of the EYE of AGAMOTTO with the CBS logo, and Strange destroying a TV soundstage and film crew are cute, playful touches.


---------

Next time, we'll take a look at the one other piece of merchandise from the film...
A movie needs ancillary products, and a super-hero movie needs... an ACTION FIGURE!
We'll take a look at one that never quite made it to market... and the final fate to which it befell.

Sunday, October 19, 2008

Behold... the TOWER of POWER!

Welcome back!
(or for those of you joining us for the first time... "Where the heck where you?")
And for anyone reading this in their cubicle; "Congratulations for still having a job in this spiraling economy". As a service, to help you KEEP that gig, I'm going to try to make this seem a bit "work-related", (instead of just fan-wankery,) by including a few schematics and plan-o-grams for the promotional display system that I am writing about:


The TOWER OF POWER!!!


So, if the boss catches you reading this on company time, just explain that you're doing "research" and this popped up in your search.
Then scroll a bit, so (s)he can see the schematic(s), scheduling info and images, and that should cover your ass.

(Unless he read that last paragraph.
Then, it's; "Hey! What a coincidence that this blog should write about EXACTLY what just happened. Weird, huh?"
)

OK. Before I get to all the goodness, I should explain that due to the increasing premium of shelving space in my "SANCTUM", I resorted to setting up my "TOWER OF POWER " to house my growing collection of ESSENTIAL volumes, which are real space-hogs.
They ARE a fabulous value in and of themselves, but damn, they take up a lot of room.

***long ramble about WHAT the TOWER OF POWER is/was to follow***
----------------------
(and yes... because it is MIGHTY and AWESOME and so thusly named, whenever I refer to it on this blog, it shall henceforth be written as such:
TOWER OF POWER !!!
It's a shock-and-awe kind of thing. Imagine that being shouted down to Earth from the Heavens by a booming, thunderous voice - complete with reverb. Think of the equivalent to Galactus booming; " I HUNGER!" THAT's just what it demands.)
TOWER OF POWER !!!
TOWER OF POWER !!!
TOWER OF POWER !!!

-----------------------

The TOWER OF POWER!!! was a GIANT (well over 6 foot tall... with the headers it hits nearly 7 feet) Marvel Comics promotional spinner-rack that was sold to retail comic shoppes in 01994.
The store would buy the rack and that cost would include the "subscription" for a year's worth of additional graphics and headers, which would be sent on a quarterly basis and could be attached/ affixed to the rack or used as graphics for around the store. Subsequent years could be subscribed to separately.

I was working in an Antiquarian Book store / Comic shoppe back then, (by name of "BonMark Books", in Plainview, Long Island, NY - if anyone wants specifics,) and figured that if the store wasn't interested in the TOWER OF POWER!!! promotion, that I'd buy/ subscribe to it myself (via the store's account with Heroes World) and get the graphics myself (ever on the watch for rare Doctor Strange stuff). My bosses were cool with the idea (of course, thinking that I was insane - "and what the hell would you DO with that monstrosity?"), and agreed to receive the shipments and turn them over to me upon arrival.
I was stoked.

Like nearly all Marvel initiatives, however, it only lasted a little over a year (5 sales quarters) before the enterprise was unceremoniously dropped. But, not before I got the GIANT spinner rack and a ton of graphics. Yes, Doc is in a few of them - one for the Midnight Sons titles, another of the "founding fathers" of Marvel header, (which you can see in the above photo). Also inlcuded were some shelf-talkers (inserts that were placed in longboxes and/or the pockets of the TOWER OF POWER!!! itself) and a HUGE Marvel Edge wall graphic. Doctor Strange is on that as well.
(Pictured HERE).

(You'll note that, at this time, DOC was about to go into his "white shirt with trench-coat" phase, and they hadn't yet made up their mind to make it his RED "Overcoat of Levitation". Instead, it's just colored black with blue highlights).


As for construction; it's made out of a durable, coated cardboard.
The body of the unit is folded and glued into itself, so that when it is unpacked from it's large container box, it needs to be unfolded and then *popped* open to form a hollow rectangle.
Here's a scan of the instruction sheet schematic (and one of the aforementioned ass-saving pieces of graphics for the cube-dwellers).

As you can see, the body is then placed into and, using locking tabs, secured to the plastic base.
Wheels attached to the bottom of the base allow to the unit to spin.

The folks at the Marvel promotions dept must have received some complaints that stores with carpeting would find the TOWER OF POWER!!! unable to spin, so they soon shipped out a square sheet of masonite board, which would then be used as a floor surface.
It was sent free of charge so as to not further piss-off their retailers, who were probably already regretting buying into this thing.

To maintain the body's structural integrity, another cardboard insert is slipped down from the top and locked into place via slots and tabs.

The pockets are also made of the same heavy-duty, coated corrugated cardboard.
They fold at the sides and the tabs slip into pre-cut slots in the body of the unit.

Sadly, due to a design decision, the rack's pockets only hold UNBAGGED, UNBOARDED comics for sale, and as such is USELESS for any practical purposes of comic display if preservation is any factor. Even if it isn't for some jerk to have as a personal display, I have known MANY comic shoppes who bag and/or board their new comics for sale. This rack would do them no good.

However, ESSENTIALS (and some TPBs/HC's) are EXACTLY nekkid comic size and fit right in the pockets, so that is a saving grace. I could see this in a store with some TPB's in it. That would be fairly awesome.

Right now, Mike Sterling is wishing he had one.
Yeah. Riiiight.

Each pocket holds X unbagged comics.
(I write "X", because, I honestly don't know. I can't find any specifics in the literature for it, and frankly, I don't HAVE any unbagged comics lying about. I might be able to go down to my "non-Sanctum" comic boxes that I'm processing for my future auction storefront, but, I'm not that dedicated.
Let's just say that for all intents and purposes, that "X" = "a bunch". OK?)



Now the cool part; the graphics.

As for the add-ons, there were two different types of unit graphics:
- pocket graphics
- headers

The headers would be affixed (via double-sided foam sticky-tape, which was provided) to extra pockets (they sent many extras).
Those four extras would then be slid into the top slots of the side that corresponded to the sales-push that was going on at that time.
For instance, "Side 1" might be the "Spider-Man" side, and so all the Spider-titles would be racked on that side, along with anything that would be Spidey-centric.
"Side 2" might be the "Avengers" side and would thusly contain all Avengers-related books that month.
Every few months, a new shipment of graphics would arrive and they would correspond to whatever books were "hot" at the time.
This was the mid 01990's so think "Ben Reilly Scarlet Spider", "New Warriors", "1001Punisher titles" and "Force Works".

Here. I'll toss in images of ALL the graphics and just the the plan-o-gram for the first quarter's shipment of images. You can see where they dictated which header went on which side and what graphics went where - and what issues to rack in which pocket.
My apologies for the horrid quality of many of the images.
The area where I normally do my item photography is in a state of... disaster, and the photos were done, in a rush on the floor.




This was the first quarter's comic shelving plan-o-gram.
And below, the first assortment of graphics and their placement instructions.Each quarter this would change, and while I do have all the other literature for the duration of the program, I didn't think it necessary to post ALL of them, albeit there WERE only 5 quarters that this existed before oblivion (and Marvel cocking up their Heroes World acquisition as well as the state of the Direct Market as a whole).


FIRST SET GRAPHICS:
MIDNIGHT SONS HEADER & Ghost Rider pocket graphic.

SPIDER-MAN & X-MEN headers (no pocket graphics)

NEW WARRIORS header & graphics
---------------

SECOND SET GRAPHICS:
SPIDER-MAN & AVENGERS headers (no pocket graphics)GENERATION X header and graphics.
the CHAMBER graphic was meant to sit at the counter
& interestingly, that "countdown" pocket graphic was actually a page-a-day tear-off calendar.
I didn't use it, obviously.
PUNISHER (1st assortment)---------------

THIRD SET GRAPHICS:

SPIDER-MAN header

2099 header & Spider-Man2099 graphic

FORCE WORKS & IRON MAN header & Iron-Man / War-Machine graphicsPUNISHER (2nd assortment) header & graphics
---------------


FOURTH SET GRAPHICS:
emo SPIDER-MAN & A.O.A. X-MEN headers

FANTASTIC FOUR header with Thing (taking a dump) graphic

CLASSIC HEROES header & Silver Surfer graphic


So... there you have it.
I don't know how many stores signed up for the promotion.
At least enough for Marvel to go forward with it - for awhile.

Later, just as this promotion was wrapping up, Marvel would sell replacement pockets for this (and for those who didn't sign up for it, they would fit into standard slat-wall).
They were plastic and called POWER POCKETS!
(sadly, I don't have those...)


To wrap up this exhaustive post (and don't think that I didn't want to post a pic of the initial artist's rendering of the item from one of the old solicitation guides that I still have), I'll just say that I didn't give you guys photos of all 4 sides of MY TOWER OF POWER!!!, just showing the "CLASSIC HEROES" side (with all my assorted general Marvel Essentials) and the "MIDNIGHT SONS" side (with Man-Thing & other horror-related Essentials), because I'm in the process of designing new custom headers for those other sides.

What ESSENTIALS are IN those 2 unseen sides, you might ask?
Silly you... why DEFENDERS & DOCTOR STRANGE, of course.

-------------------------------------------------
* NEXT ISSUE : IT FIGURES (part 1)*
or
* Master of the Plastic Arts *
-------------------------------------------------